Hundreds and thousands of over 3000 SKUs each having multiple variants posed a great challenge and needed to be managed effectively.
Big SKU Database
Letting interested business clients discover the suite of services and wholesale products that Digital Zone offers on the WordPress-powered website.
B2B Service Inclusion
Ensuring detailed product price, offer, and product descriptions of all the products.
Detailed Price and Descriptions
The checkout process must be easy and convenient to avoid cart abandonment.
Streamlined Checkout
Maintaining high performance and speed with heavy data loads and real-time updates on the website
Site Speed Optimization
The company required real-time pricing and product updates at Shopify for competitiveness in the market.
Real-Time Updates
Scaling up with multiple product variants without creating confusion but rather to enable easy surfing for a user.
Multiple Variants
1. B2C Shopify E-commerce Store and B2B WordPress Business Website Development
Inspler created two different sites for Digital Zone, each website made to reach different customers.
Shopify: Designed feature-enriched e-commerce store targeting direct consumers with crystal clear product description. Easy navigation, easy checkout process.
WordPress: Designed a B2B website, focusing on the structure of service for the display of wholesale offers and services of Digital Zone.
2. Themes and Visual Design:
Inspler has selected appealing and modern themes, customized themes for the Digital zone. The design was visually compelling, responsive, and focused on the presentation of products using high-quality images to enhance user experience.
3. SKU Database and Dashboard Management:
Inspler implemented a highly advanced Product Information Management (PIM) system, integrated with Shopify, having a custom-built easy-access dashboard. This enabled the Digital Zone team to manage product prices, inventory, and updates efficiently across tens of thousands of SKUs.
4. SEO-Friendly Titles and Descriptions:
For every single product, Inspler carefully crafted the SEO-friendly product titles and descriptions in such a manner that all keywords, features, and benefits of the respective products appeared correctly.
5. Site Speed and Performance Optimization
It enabled Shopify’s Liquid code optimization, less JavaScript and CSS, and utilized lazy loading on images to elevate site speeds by 25%.
6. Live Price Updates:
Inspler maintained the updates of prices and offers in a real-time without any delay,
7. Managing Product Variants.
Inspler used Shopify’s Variants API to make the management of multiple product options a lot easier. This enabled customers with the smooth interoperability that the easy switching between product variants like colors and sizes, page reloads-free.
8. Streamlined Checkout
Checkout was eased through reduced steps and load times along with more payment options
9. Instagram Management – Posters and Reels:
Inspler provided Digital Zone visually engaging posts and reels on Instagram. It also included campaigns running offers/discounts, and new arrivals to engage more followers. With creative graphics, user testimonials, and highlights of products, Digital Zone gained 20% more followers on Instagram within just two months.
Conclusion
The holistic approach shown by Inspler to the challenges of Digital Zone brings into them useful improvements across the board from optimizing customer products and even inventory management to increased speeds on the website and social media engagement to SEO-friendly content to real-time updates. Catchy marketing on the social media platform like Instagram, and not in the virtual world only, increases operational efficiency. But this also enhances its presence in both B2C as well as in B2B markets. The streamlined WordPress B2B website and ecommerce Shopify store provide customer experience without flaws. This leads to business growth in all aspects